Versus Systems Appoints Aaron Lassila, Former Activision Blizzard Media and EA Executive, as Advisor

Thursday, 31. October 2019 08:01

Versus adds game industry advertising veteran Aaron Lassila to guide the company's relationships and platform features for brands and agencies

Vancouver, British Columbia--(Newsfile Corp. - October 31, 2019) - Versus Systems Inc. (CSE: VS) (OTCQB: VRSSF) (FSE: BMVA) ("Versus" or the "Company") is proud to announce the appointment of Aaron Lassila, game industry advertising veteran, to Versus' advisory board.

Aaron Lassila has established himself as a thought leader, working for more than a decade to bring video games to the forefront as a viable platform for brand marketers wishing to engage consumer gaming audiences. He most recently led sales efforts for Activision Blizzard Media and was previously a co-founder of the in-game advertising group at EA, developing relevant advertising programs for top marketers across multiple games and platforms, from digital to physical point of sale.

In his role as Advisor, Mr. Lassila will work with the Versus team to expand and deepen Versus' partnerships with brand marketers and their agency partners, the publisher community, as well as to further expand the features of its patented WINFINITE platform.

"We are very excited to work with Aaron, his background developing relevant advertising programs for top marketers with marquee interactive entertainment properties across multiple platforms is at the core of Versus' business," said Matthew Pierce, CEO of Versus Systems. "We couldn't be happier to have Aaron on our team."

"I am incredibly excited about the opportunity that sits in front of Versus," said Aaron Lassila, "in a world of incredibly commoditized media products living within games, Matthew and the Versus team have developed an end around solution that is designed to create better outcomes for both publishers and marketers alike. Looking forward to being a part of the ride."

To join Versus' investor group, please visit http://connects.systems/versusgroup.

About Aaron Lassila

Aaron most recently served as VP of Revenue for Activision Blizzard Media, leading sales efforts for one of the newest divisions of the company, dedicated to offering a network of hundreds of millions of monthly users to marketers for the first time. Previously, Aaron served as GM at MediaMath, the global leader in transparent and outcomes-based programmatic advertising technology for the Enterprise. Prior to MediaMath, Aaron spent nine years at Electronic Arts. In his last role, Aaron led revenue and partner marketing efforts for the Global Media Solutions division of the company, overseeing all strategic partnerships, ad sales, client services and go to market positioning for the company, globally. Through his career, Lassila has led talented teams bringing cutting edge, cross-platform audience engagement opportunities to marketers.

About Versus Systems Inc.

Versus Systems has developed WINFINITE - a proprietary in-game prizing and promotions engine that allows game publishers and developers to offer in-game prizing across various platforms including mobile, console, PC games, and streaming media. Brands pay to place products in-game via WINFINITE, and gamers compete for those prizes.

For more information on Versus Systems' new platform, WINFINITE, visit www.versussystems.com or visit Versus Systems official YouTube channel.

Contact: info@versussystems.com

For Versus Systems, contact:
Matthew Pierce
press@versussystems.com
(424) 242-4150

Disclaimer for Forward-Looking Information

This news release contains certain forward-looking information and forward-looking statements within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward looking statements. In this news release, forward-looking statements relate, among other things, to: the proposed use of proceeds from the Offering. These forward-looking statements are based on reasonable assumptions and estimates of management of the Company at the time such statements were made. Actual future results may differ materially as forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance or achievements expressed or implied by such forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking statements and information. There can be no assurance that forward-looking information, or the material factors or assumptions used to develop such forward-looking information, will prove to be accurate. The Company does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements, except as required by applicable law.

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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/49293

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