UK to take on Google, Facebook ads dominance

Wednesday, 18. December 2019 15:43

British government's department of the Competition and Markets Authority (CMA) announced on Wednesday the possible need for stronger regulation of online advertisements to prevent Google and Facebook ads from dominating the market.

CMA stated that "big" doesn't have to mean "bad" and that the companies brought valuable goods to the market, however, that those who use their services every day may be affected by their data collecting, adding that people's real concern is how their online data is used.

Back in July, CMA opened an investigation into digital advertising, including the ownership of data. In the United Kingdom in 2018 Google's search advertising revenue amounted to £6 billion and accounted for 90% of all search advertisement revenue, with Facebook holding the monopoly on half of all display advertising.

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Breaking the News / NL