Apple acquires voice app PullString - report

Saturday, 16. February 2019 00:04

Apple will acquire PullString, a startup based in San Francisco that designs and publishes voice apps, Axios reported on Friday citing sources familiar with the matter.

The deal is reportedly worth around $40 million, with the upfront deal value said to be around $30 million and the remaining $10 million being comprised of potential management earn-outs. This would include CEO Oren Jacob, who served as Pixar's chief technology officer at one time. The deal would allow Apple to better compete with Google and Amazon in the field of voice apps, both of which it has lagged behind.

Founded in 2011 by former Pixar executives, Pullstring originally powered interactive voice apps for toys such as Hello Barbie and Thomas the Tank Engine. It subsequently expanded its approach to include Internet of things (IoT) products such as Amazon Echo and Google Assistant. It previously raised around $44 million in venture capital and was valued at over $160 million in its most recent post-money valuation.

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Breaking the News / DZ