Loop Insights Provides Wallet Pass Platform To World Boxing Council (WBC) To Engage Fans For Championship Fight Being Broadcast To Over 200 Countries Across The World. Combined Social Media To Exceed 10 Million Followers. Additional Global Fight Events Expected To Follow

Thursday, 25. February 2021 22:41

VANCOUVER, British Columbia, Feb. 25, 2021 (GLOBE NEWSWIRE) -- Loop Insights Inc. (MTRX:TSXV) (RACMF:OTCQB) (the “Company” or “Loop”), a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement, and automated venue tracing to the brick and mortar space, is pleased to announce an agreement with the World Boxing Council to provide Loop’s Wallet pass platform to engage with global boxing fans during the WBC super-middleweight championship fight, featuring champion Saul “Canelo” Álvarez and challenger Avni Yildirim, at Miami’s Hard Rock Stadium this Saturday, February 27th.

The highly-anticipated championship fight, with the WBA (Super), WBC, and The Ring super middleweight titles all on the line, is being broadcast to over 200 countries.

The WBC is a world-class athletic organization often regarded as the most prestigious world title and has held some of the best high-profile fights ever watched in the history of Boxing.

WBC President Maurico Sulaiman stated: “This premier fight featuring Saul “Canelo” Álvarez and Avni Yildirim provides the perfect opportunity for the WBC to leverage Loop’s Engagement platform to connect in real-time with our worldwide fanbase. Loop’s impressive capabilities will allow the WBC to deliver the right experience at the right time, all while retaining critical information as we continue to grow our fan base throughout 2021, the year of boxing.”

Loop Insights CEO Rob Anson stated: “Working with the World Boxing Council is a great honour that will allow Loop Insights to demonstrate the power of its Engagement and Wallet pass platform at scale. Loop’s automated data capabilities will provide an enhanced layer of engagement and interaction by driving fans to the WBC’s social media channels, eCommerce platforms and driving new memberships in the WBC loyalty platform, creating new revenue streams for both Loop and the WBC. We believe this represents a paradigm shift in the global fight event vertical and expect to announce further partnerships in the near future.”


Under the terms of the agreement, Loop will deploy its Engage platform to drive real-time engagement and omnichannel updates to the World Boxing Council’s global fanbase. In total, Saul “Canelo” Álvarez, challenger Avni Yildirim, and the WBC itself have over 10 million social media followers, providing Loop with a global scale opportunity to engage with fans from around the world while establishing scalable revenue streams.

Loop Insights’ automated engagement platform will revolutionize the fan onboarding experience for the WBC, enabling the seamless acquisition and activation of fans through the company’s Wallet pass technology. Click the link below to download your own personalized WBC Fan pass for this weekend’s event: https://goloop.ai/WBC-FanPass-IR

Once onboarded into Loop’s fan engagement platform, the WBC and its sponsors will gain direct access to fans through a WBC-branded Fan Pass built on the mobile wallet application found on most smartphones. This all-access pass will be updated to send omnichannel fight updates and promotions, including special offers through streaming partners DAZN and discounts via official merchandisers, including a reduced price on WBC branded merchandise sold via Title Boxing. The WBC Fan Pass is designed to display promotions and targeted marketing opportunities “above” the lock screen of any smartphone, allowing consumers to access their pass without the need for an additional application.


Loop’s fan engagement platform is designed to seamlessly guide customers through the entire path to purchase, increasing fan spend and revenues through:

  • Purchases made via Loop’s Fan Access pass
  • Revenue share opportunities through sponsored promotions

Following Álvarez versus Yildirim, Loop’s Fan Access pass will maintain a direct line of communication between the WBC and its fans, allowing the WBC to communicate directly to its global fan base through their smartphones.

This Press Release Is Available On The Loop Insights Verified Forum On AGORACOM For Shareholder Discussion And Management Engagement https://agoracom.com/ir/LoopInsights/forums/discussion

About the World Boxing Council

The World Boxing Council is Boxing's elite sanctioning body and has as its maximum priority to work and protect athlete's safety and health inside and outside of the boxing ring. The WBC was founded in 1963 and now comprises 165 countries from around the world. Some of their greatest champions include Muhammad Ali, Mike Tyson, Julio Cesar Chavez, Oscar de La Hoya, Sugar Ray Leonard, Floyd Mayweather, and Manny Pacquiao among others.

About Loop Insights

Loop Insights Inc. is a Vancouver-based Internet of Things (“IoT”) technology company that delivers transformative artificial intelligence (“AI”) automated marketing, contact tracing, and contactless solutions to the brick and mortar space. Its unique IoT device, Fobi, enables data connectivity across online and on-premise platforms to provide real-time, detailed insights and automated, personalized engagement. Its ability to integrate seamlessly into existing infrastructure, and customize campaigns according to each vertical, creates a highly scalable solution for its prospective global clients that span industries. Loop Insights operates in the telecom, casino gaming, sports and entertainment, hospitality, and retail industries, in Canada, the US, the UK, Latin America, Australia, Japan, and Indonesia. Loop’s products and services are backed by Amazon’s Partner Network.

For more information, please contact:

Loop Insights Inc. LOOP Website: www.loopinsights.ai
Rob Anson, CEO Facebook: @ LoopInsights
T : +1 877-754-5336 Ext. 4 Twitter: @ LoopInsights
E: ir@loopinsights.ai LinkedIn: @ LoopInsights

This news release contains certain statements that constitute forward-looking statements or information, including statements regarding Loop’s business and technology; the ability of Loop to engage with industry participants to achieve its goals; the development of Loop’s technology; and the viability of Loop’s business model. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Loop’s control, including the impact of general economic conditions, industry conditions, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although Loop believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated, or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity, or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Loop does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Loop should be considered highly speculative. There can be no assurance that Loop will be able to achieve all or any of its proposed objectives.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release. 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3ecd81f9-7b76-450d-ac32-4bc4eb629d2b


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