HUGO BOSS in the first quarter of 2009

Thursday, 30. April 2009 10:29
Press Release

HUGO BOSS in the first quarter of 2009:
Despite the financial crisis, only a slight sales decline to EUR 484
Realignment making an impact
Improvement in EBIT margin and return on sales
Own retail operations continue to accelerate in growth regions

Metzingen (Germany), April 30, 2009. Thanks to the early
implementation of company-wide measures for strategic reorientation
and process optimization and the development of growth potentials,
the effects of the global financial crisis affected HUGO BOSS only
moderately. Despite a decline in sales HUGO BOSS was able to improve
its EBIT-margin and return on sales in the first quarter of 2009.

In the first three months of the current fiscal year, HUGO BOSS AG
achieved sales totaling EUR 484 million (Q1 2008: EUR 510 million)
and therefore declined slightly by 5% compared to the value of the
previous-year period.

Against the backdrop of a strained market environment HUGO BOSS
recorded sales of EUR 348 million within the European market during
the first quarter of 2009 (Q1 2008: EUR 375 million).

Sales on the American continent grew positively, improving by just
short of 4% and rising to EUR 79 million (Q1 2008: EUR 76 million).
The expanding network of directly-operated retail shops in the growth
region of Middle and South America played a part in this positive
sales performance, due to an increase of 27% and EUR 8 million (Q1
2008: EUR 6 million).
In the Asian/Pacific Region, HUGO BOSS achieved sales of EUR 47
million in the first quarter of 2009, equal to the previous year's

The market for premium and luxury items, which was also affected by
the financial crisis, influenced the royalty business' results. In
this regard, a decline of 18% to EUR 10 million (Q1 2008: EUR 12
million) had to be accepted.

At the conclusion of the first three months of 2009, Earnings Before
Interest and Tax (EBIT) came to EUR 92 million (Q1 2008: EUR 95
million), about 3% less than the figure for the corresponding period
in the previous year, although the EBIT margin has slightly improved
to 19%.

The consolidated earnings during the first quarter of 2009 declined
only slightly, by 2% in comparison to the corresponding value in the
previous year (Q1 2009: EUR 64 million, Q1 2008: EUR 65 million),
however, return on sales of 13% indicated a solid performance.
Operating cash-flow increased by a considerable 18% and rose to EUR
53 million (Q1 2008: EUR 45 million).

"The efficient implementation of measures focused on the strategic
realignment of the Group enabled HUGO BOSS to adjust quickly to
altered market conditions. In this way, HUGO BOSS will manage to
safeguard its existing growth potential in the long-term," said
Claus-Dietrich Lahrs, Chairman and CEO of the Managing Board of HUGO
BOSS AG, on the occasion of the announcement of the first quarter
figures for the current fiscal year.

The complete interim report on the first quarter of 2009 and the
annual report for 2008 as well as further information concerning HUGO
BOSS AG can be found by visiting

If you have any questions, please contact:

Philipp Wolff
Director of Communication
Phone: +49 (0) 7123 94-2375
Fax: +49 (0) 7123 94-2051

Investor Relations
Phone: +49 (0) 7123 94-1326
Fax: +49 (0) 7123 94-2014

This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.

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