Personnel changes in the Managing Board of HUGO BOSS AG

Thursday, 28. May 2009 13:22
Press Release

Personnel changes in the Managing Board of HUGO BOSS AG

Metzingen, May 28, 2009. The Supervisory Board of HUGO BOSS AG has
announced that Mr. Auhagen has been appointed as a member of HUGO
BOSS's managing board. As the future Chief Brand Officer (CBO), Mr.
Auhagen will be responsible for the development and product-relevant
control of the HUGO BOSS group's brands. The date on which Mr.
Auhagen will start his duties will be announced at a later time.

Since the beginning of 2007, Christoph Auhagen has been Senior Vice
President at Esprit and is responsible for the global position of the
brand in terms of product development and acquisition, as well as the
system-supported design of the collection for global retail and
wholesale distribution. Previously, Mr. Auhagen was the Managing
Director of Sales & Marketing at Gerry Weber International AG.

"Christoph Auhagen possesses a profound knowledge of the areas of
product development and brand positioning in various international
fashion companies and, during his work, has acquired a knowledge of
the vertical development and marketing of collections in the various
distribution channels. We are convinced that he will be an
outstanding addition to the company's managing board", said Dr.
Hellmut Albrecht, Chairman of the HUGO BOSS AG's supervisory board.

Further information on HUGO BOSS can be found on our website at

If you have any questions, please contact:

Philipp Wolff
Director of Communication

Phone: +49 7123 94-2375
Fax: +49 7123 94-2051

This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.

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