FACEBOOK GAMES DEVELOPERS RECEIVE BOOST FROM NEW PAYMENT APP

Tuesday, 29. June 2010 10:13
ClickandBuy / FACEBOOK GAMES DEVELOPERS RECEIVE BOOST FROM NEW PAYMENT APP processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.

Platogo believes Buxter could open up $835m market

Buxter, the peer-to-peer payment application for Facebook users, could also hold
the key to helping developers generate revenues from previously free-to-play
social network games.

Facebook game developer Platogo has today announced that it has begun using
Buxter as a way for its players to purchase virtual currency in its games. This
is the first commercial use of the Buxter application.

There has long been discussion about how developers of games and applications
for social networking sites such as Facebook could start to 'monetise' their
creations. Platogo believes that the Buxter app is the answer.

"Research from the Inside Virtual Goods Report shows that the market for games
and gifts within social networks will be worth $835m by the end of this year.
For any business operating within Facebook this is a potentially huge market.
The problem until now has been how to make it easy for users to make payments -
to buy virtual goods within games, for example. Buxter has solved that problem
in a stroke," said Jakob Sommerhuber, CEO, Platogo.

Buxter, launched earlier in 2010 by payments company ClickandBuy, is the first
application on Facebook that allows users to send and request real currency.
Buxter users can send or receive amounts of up to EURO 50, for example to
contribute towards a friend's birthday present, or to re-pay a share of a
restaurant bill.

"This is a fascinating piece of innovation by Platogo. They were quick to spot
that Buxter is just as suited for use by businesses within Facebook that use
micro-payments as it is for Facebook users," commented Charles Fraenkl, CEO,
ClickandBuy. "Platogo's imagination looks set to have opened up a way for
thousands of Facebook businesses to begin generating revenues from apps that
were previously free to use."

For more information about Buxter visitwww.buxter.com.

For more information about Platogo visitwww.platogo.com.


1. Veggie Snake - a new Platogo game at facebook
2. Coins Packs for Snake-Game at Platogo
3. Platogo uses Buxter as a way for its players to purchase virtual currency in
its games.


About ClickandBuy
ClickandBuy is one of the leading payment services in the internet. Certified by
McAfee and tested by Germany's Technical Inspection and Testing Association
(TÜV), this online payment system is used for internet purchases by over 13
million people. Having doubled its turnover generated by traders and end
customers to €922 million (TTV) in 2008, the ClickandBuy Group first crossed the
billion euro threshold in 2009.

Over 16.000 online traders use ClickandBuy's e payment system for their e
commerce, retail, online entertainment, and paid content & services billing,
including Deutsche Telekom, Scout24 Group, Apple iTunes, Napster, Orange, msn,
AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, McAfee, Panda, RTL,
Playboy, Financial Times Deutschland, Foto.com, Deutsche Boerse Group, KPMG,
Yamaha, Digital River, Redcoon, bonprix (Otto Group).

Founded in 1999, ClickandBuy represents over 10 years of experience and
expertise in the e-payment market. The online payment system is operated by
ClickandBuy International Ltd. in London. Since the merger on 1 April 2010 the
ClickandBuy Group has been a wholly-owned subsidiary of the Deutsche Telekom AG.
As an e-money institution licensed by the UK's Financial Services Authority
(FSA), ClickandBuy's complete service includes 120 currencies and offers 50
national and international modes of payment throughout 31 countries.

ClickandBuy - Media Contacts
Jillian Alexander;jillian.alexander@theprnetwork.co.uk; +44 (0)7949 602 484
Rob Gibbons;rob.gibbons@theprnetwork.co.uk; +44 (0)7989 302 287
Andreas Horst, VP Corporate Communications, ClickandBuy International Ltd,
Lincoln House 137-143
Hammersmith Road, W14 0QL, London
www.ClickandBuy.com



[HUG#1427903]



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ClickandBuy
Lincoln House 137 / 143 Hammersmith Road London United Kingdom



2. Coins Pakete im Snake-Spiel bei Platogo.jpg: http://hugin.info/141320/R/1427903/375530.jpg
3. Platogo uses Buxter as a way for its players to purchase virtual currency in its games.: http://hugin.info/141320/R/1427903/375536.jpg
1. Veggie Snake - a new Platogo game at facebook: http://hugin.info/141320/R/1427903/375529.jpg



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