BUXTER BY CLICKANDBUY RELEASES WHITEPAPER

Thursday, 26. August 2010 10:48
ClickandBuy / BUXTER BY CLICKANDBUY RELEASES WHITEPAPER processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.

How To Earn Money On Facebook within two Clicks?

"How can I increase my conversion rate?"
This is the most pressing challenge most online merchants are permanently
facing. They have to work hard in order to reduce their shopping cart
abandonment rates, especially by constantly tweaking and streamlining their
payment processes.
For those merchants who do business on Facebook or plan to do so there is now a
new streamlining approach available: the 'Buxter Wallet', a Facebook application
created by the well-known internet payment service ClickandBuy. Not only does
this solution enable any Facebook app to offer a checkout fastlane through a
highly streamlined "2-Click-Buy" option, but also does it minimize the bounce
rate of the payment process.

How does this work?
We all know the regular payment process: clicking a 'Buy Now' button, being
redirected to an external payment processor like PayPal, entering payment
information and finally returning to the merchant website.

Don`t leave Facebook!
While this procedure is suffered on but widely accepted by users of standard
websites and online shops, this is not true within the Facebook community.
Facebook users do NOT want to leave the Facebook ecosystem when paying for an
item or virtual good, e.g. in a Facebook game app or on a Facebook shop page.
They want to remain within their trusted Facebook environment. Also the purchase
has to be fast, since mostly it is aiding what the user does in Facebook in
exactly this moment, e.g. buing a stronger weapon in a fight or buying an
instant virtual present.

Pay inside of Facebook
With Buxter any Facebook merchant can easily meet exactly users' wishes. When
paying with Buxter the customer stays in Facebook, confirming the payment via a
standard Facebook confirmation dialog box via a single click and an optional
password. This streamlined payment process - branded by the Buxter Team as
'In-Facebook payment' - totally eliminates the media disruptions of the classic
payment process, ultimately increasing conversion rates for the merchant.

Buxter is the solution
"With Buxter we offer a great In-Facebook payment solution for any merchant who
is selling on Facebook or plans to do so. If the merchant is interested in
increased conversions and lower fees than Facebook Credits we are definitely the
one to check out", says Christian von Hammel-Bonten, SVP and Head of Product
Management at ClickandBuy.

Download the Whitepaper
Today the Buxter team has released the Buxter Whitepaper, subtitled "How To
Increase Your Facebook App ROI With Buxter". This whitepaper offers valuable
insight into the business challenges for Facebook apps and how they can be
mastered by using the Buxter solution.

The Buxter whitepaper free of charge at: http://www.buxter.com/whitepaper

More about Buxter on YouTube: "How to pay safely online" at:
http://www.youtube.com/watch?v=LTxh5aCbvws&feature=related


About ClickandBuy
ClickandBuy is one of the leading payment services in the internet. Certified by
McAfee and tested by Germany's Technical Inspection and Testing Association
(TÜV), this online payment system is used for internet purchases by over 13
million people. Having doubled its turnover generated by traders and end
customers to €922 million (TTV) in 2008, the ClickandBuy Group first crossed the
billion euro threshold in 2009.

Over 16.000 online traders use ClickandBuy's e‑payment system for their
e‑commerce, retail, online entertainment, and paid content & services billing,
including Deutsche Telekom, Scout24 Group, Apple iTunes, Napster, Orange, msn,
AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, McAfee, Panda, RTL,
Playboy, Financial Times Deutschland, Foto.com, Deutsche Boerse Group, KPMG,
Yamaha, Digital River, Redcoon, bonprix (Otto Group).

Founded in 1999, ClickandBuy represents over 10 years of experience and
expertise in the e-payment market. The online payment system is operated by
ClickandBuy International Ltd. in London. Since the merger on 1 April 2010 the
ClickandBuy Group has been a wholly-owned subsidiary of the Deutsche Telekom AG.
As an e-money institution licensed by the UK's Financial Services Authority
(FSA), ClickandBuy's complete service includes 120 currencies and offers 50
national and international modes of payment throughout 31 countries.


ClickandBuy - Media Contacts
ClickandBuy International Ltd, Lincoln House 137-143 Hammersmith Road, W14 0QL,
Londonwww.ClickandBuy.com  *  kateryna.gorliak@clickandbuy.com



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ClickandBuy
Lincoln House 137 / 143 Hammersmith Road London United Kingdom






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