US Black Friday online sales total record $7.4B

Sunday, 01. December 2019 02:53

Consumers in the United States spent a total of $7.4 billion online during Black Friday sales, according to data by Adobe Analytics.

The figure marks a record for online spending on Black Friday, while sales on upcoming Cyber Monday are expected to top the figure and amount to over $9 billion.

The data showed that $168 was spent on average per order, marking a 6$ increase from the same day in 2018.

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