US Cyber Monday sales to hit record $9.4B

Monday, 02. December 2019 17:04

Consumers in the United States are on their way to hit a record of $9.4 billion spent or 18.9% year-over-year growth, according to preliminary data by Adobe Analytics. The data show that as of 9:00 am ET online buyers spent approximately $473 million and they are still spending.

However, most of the buyers didn't wait until Monday to start shopping since retailers started sales earlier in the month, just after Thanksgiving and Black Friday. During the Black Friday, online consumers spent $7.4 billion.

Among the winners of this holiday season are Best Buy, Target and Walmart so far, while spending in the department stores is still growing at a slower pace.

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