Global Lifting Columns Market, 2022: Adoption of Competitive Pricing Strategies Among Vendors Offering Undifferentiated Products

Tuesday, 11. December 2018 11:31

Dublin, Dec. 11, 2018 (GLOBE NEWSWIRE) -- The "Global Lifting Columns Market 2018-2022" report has been added to ResearchAndMarkets.com's offering.

The lifting columns market will register a CAGR of over 6% by 2022.

The introduction of several advanced technologies is driving the demand for lifting columns. These advanced technologies help in smooth and robust movements of the lifting columns. For example, desk movement can be controlled by mobile applications on Android and iOS mobile devices through Bluetooth wireless technology.

For instance, height of ergonomic desks can be easily controlled from mobile devices by using STAND UP PLS application from TiMOTION Technology or Desk Control application from LINAK. Thus, the introduction of advanced technology will be a key trend driving the growth of the lifting columns market during the forecast period.

Market Overview

Increasing demand for medical facilities using lifting columns

The increasing demand for medicare equipment based on motion control is driving the demand for lifting columns in the healthcare sector. Several medical equipment such as wheelchair lifts, treatment chairs, dental chairs, examination tables, and beds use vertical lifts to improve comfort and accessibility.

Moreover, the demand for medical beds and chairs using lifting columns are increasing in the US and Europe due to the rising aging population in these regions. Thus, the increasing demand for medical facilities using lifting columns will drive market growth during the next five years.

Adoption of competitive pricing strategies among vendors offering undifferentiated products

Lifting column manufacturers depend on pricing strategy to remain competitive in this fragmented market consisting of several local and international vendors. Due to undifferentiation in the products offered by vendors, pricing is the only basis of competition in the market. The competitive pricing results in decreasing product price and thereby low return on investment (ROI) for lifting column manufacturers. Thus, the adoption of competitive pricing strategies among vendors hampers the growth of the market.

Competitive Landscape

The market appears to be fragmented and with the presence of several companies including Phoenix Mecano, and LINAK the competitive environment is quite intense. Factors such as the growing demand for lifting columns in medical facilities, will provide considerable growth opportunities to lifting column manufacturers. Phoenix Mecano, LINAK, TiMOTION Technology, Hettich Holding, and Thomson Industries are some of the major companies covered in this report.

Key Topics Covered:
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY PRODUCT

  • Segmentation by product
  • Comparison by product
  • Multi-stage lifting columns - Market size and forecast 2017-2022
  • Two-stage lifting columns - Market size and forecast 2017-2022
  • Market opportunity by product

PART 08: MARKET SEGMENTATION BY APPLICATION

  • Segmentation by application
  • Comparison by application
  • Industrial sector - Market size and forecast 2017-2022
  • Healthcare sector - Market size and forecast 2017-2022
  • Ergonomics - Market size and forecast 2017-2022
  • Market opportunity by application

PART 09: CUSTOMER LANDSCAPE

PART 10: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Americas - Market size and forecast 2017-2022
  • EMEA - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Key leading countries
  • Market opportunity

PART 11: DECISION FRAMEWORK

PART 12: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 13: MARKET TRENDS

PART 14: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption

PART 15: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Phoenix Mecano
  • LINAK
  • TiMOTION Technology
  • Hettich Holding
  • Thomson Industries

PART 16: APPENDIX

For more information about this report visit https://www.researchandmarkets.com/research/5kzxvf/global_lifting?w=12

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