MamaMancini’s Launches Major New SiriusXM and Multi Faceted Marketing Campaign in Honor of Centennial of Ana Mancini

Montag, 11. Januar 2021 14:31

Campaign to celebrate the 100th anniversary of Anna Mancini’s arrival in America

EAST RUTHERFORD, NJ, Jan. 11, 2021 (GLOBE NEWSWIRE) -- MamaMancini's Holdings, Inc. (OTCQB: MMMB), a marketer of specialty pre-prepared, frozen and refrigerated food products, has launched a new SiriusXM national radio campaign, which will air an estimated 1,000 commercials, commencing January 11th, 2021. Sirius XM Holdings Inc. is the world's largest audio entertainment company, reaching more than 70 million people with its audio products and services.

The campaign follows the success of multiple prior radio campaigns through SiriusXM. MamaMancini’s expects to air up to 1,000 commercials on major SiriusXM radio channels including, but not limited to, Fox, MSNBC, CNN, Fox HDL News, CNN HDL News, ESPN, Comedy Central, Bloomberg, CNBC and up to 15 additional channels.

The theme of the campaign will focus on the 100th anniversary of Ana Mancini’s arrival in the United States in 1921 through Ellis Island, the grandmother of co-founder and Company ambassador Dan Mancini. The dishes she created were passed down for generations, but never written down, until Dan founded MamaMancini’s to share her home style, old world Italian food with the world. To listen to the radio advertisement, please click here.

“We are pleased to launch this new commercial campaign with SiriusXM following the incredible success of our prior campaigns, and in honor of a special woman whose recipes inspired our Company’s authentic products,” said Carl Wolf, Chairman and CEO of MamaMancini’s Holdings, Inc. “This is part of our multi-channel, national marketing campaign consisting of social media, several major QVC airings, Sirius XM and in-store merchandising. QVC is the World’s largest direct to consumer marketer and is seen in over 100 million homes in the USA.

“Sirius has a reach of over 70 million recipients – their broad national reach is a critical part of our advertising strategy and a driver of consumer sales, as evidenced by our 80% quarter-over-quarter growth in net income in the third quarter. I look forward to continued long-term shareholder value creation, supported by the ongoing success of our marketing strategy,” concluded Wolf.

About MamaMancini’s Holdings, Inc.

MamaMancini's Holdings, Inc. (OTCQB: MMMB) is a marketer and distributor of specialty prepared, refrigerated and frozen all-natural Italian foods. MamaMancini’s product portfolio consists of over 20 products including meatballs, meat loaf, chicken parmesan, sausages and pasta bowl kits, with beef, turkey, chicken and pork varieties. The Company’s products are sold in over 45,000 locations nationwide, including at well-known retailers such as Sams Club, Whole Foods, Publix, Costco and Albertsons, as well as through national distributors such as Sysco and United Natural Foods. The Company also regularly maintains a direct-to-consumer presence through presentations on QVC. For more information, please visit www.mamamancinis.com.

Forward-Looking Statements

This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the Company's 10-K for the fiscal year ended January 31, 2019 and other filings made by the Company with the Securities and Exchange Commission.

Investor Relations Contact:
Lucas A. Zimmerman
Senior Vice President
MZ Group - MZ North America
(949) 259-4987
MMMB@mzgroup.us
www.mzgroup.us


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