Telenor gives first million for mobile recycling to sports clubs.

Monday, 19. September 2011 09:13
Sports clubs throughout Norway have earned their first million (NOK) in just
three months by collecting used mobile phones in a joint initiative with

Right now sports clubs are knocking on doors all over Norway in an effort to
empty the country's junk drawers of old mobile phones, securing valuable income
for the club's coffers.

"I am really impressed that in just three months these Norwegian sports clubs
have managed to collect twice as much as we managed to recycle for the whole of
last year. Telenor has been working with recycling used mobiles for quite some
time now. But, it is only after getting the Norwegian sporting community
involved that we are really managing to break records," says Petter Svendsen who
heads up sponsorships at Telenor.

Football kits and training tours in the box
The sports clubs get NOK 35 for each mobile phone they bring in. In three
months, 77 clubs have sent in nearly 30,000 used mobiles, thus securing their
first million in the countrywide joint effort.

"We are very pleased to have achieved the first million. It shows that there is
good income to be made for the Norwegian sporting community from a joint
initiative of this sort with Telenor. The money will contribute greatly to the
activity within the sports clubs, as they will now have the extra funds to buy
new equipment, among other things," says President of NIF, Børre Rognlien.

More than NOK 100,000 earned
Some clubs have worked really hard for the great results. Blindheim IL in
Ålesund has collected more than 3,000 used mobiles, thus securing NOK 100,000 in

"A number of sports clubs have impressed us. If everyone were as good as
Blindheim we would manage to recycle as many as 1.5 million used mobiles. There
is a great deal to be earned from the continued efforts of the sports clubs as
the final day approaches at the end of October," says Rognlien.

Top 10
Four clubs have now collected more than 1,000 used mobiles, and a great many are
following close on their heels.

Club Town/City No. of mobiles NOK for club

Blindheim IL Ålesund 3,140 109,900

FK Vigør Kristiansand 1,320 46,200

Bønes idrettslag Bergen 1,061 37,135

Sprint Jeløy Moss 1,010 35,350

Mysen IF Mysen 880 30,800

Førde IL Førde 876 30,660

Hovding Hylkje 813 28,455

Charlottenlund Jakobsli 799 27,965

Forus & Gausel Stavanger 684 23,940

Kopervik IL Kopervik 616 21,560

Open to new participants in January
A number of clubs have wanted to join the collection initiative, and the first
500 spots were grabbed within 3 hours of registration being opened.

"So far, it looks as though this joint initiative is the key to increase the
number of recycled mobile phones in Norway, and we are very keen to continue
this collaboration with the Norwegian Olympic and Paralympic Committee and
Confederation of Sports (NIF). Which is why we are open to other clubs joining
the effort in January," says Svendsen from Telenor.

IMAGE TEXT: Blindheim IL from Ålesund is currently leading in the mobile
recycling campaign. They have collected 3,140 used mobiles, thus earning NOK
109,900 so far. From left: Iver Osborg Myklebust, Martin Dahle, Amund Emil Muri
Frøysa, and Eivind Erstad Skovly. PHOTO: BLINDHEIM IL.

Facts about Telenor's return scheme for used mobile phones, old phone, new

* Seven out of ten Norwegians have one or more old mobile phone lying around
at home, according to a survey carried out by Norstat on behalf Telenor. 50
percent of Norwegians have two or more used mobile phones in our homes.
* Since 2009, Telenor has worked on a return scheme for used mobile phones,
and, in addition to the collaboration with NIF, the company has recycling
stations at the Telenor dealers Telehuset, Telekiosken, Nordialog and
MobilData. You can also order return envelopes at
* The mobile phones that are collected are registered and counted at
Alternativ Data in Oslo before being sent to Telenor's international return
partner Regenersis in the UK. The company is environmentally certified and
has stringent procedures for safety and the handling of hazardous waste.
* The agreement with Regenersis applies to all Telenor companies. Telenor
currently operates mobile phone return schemes in Norway, Sweden, Denmark,
Finland, Hungary, Montenegro, Serbia, Malaysia and Thailand. So far,
265,000 used mobile phones have been collected in the Telenor group.
* The used mobile phones are either recycled, or refurbished and sold to well-
functioning second-hand markets in Asia.
* All profit from the scheme is ploughed back into sports and charitable
causes with a clear environmental profile.

Petter Svendsen, head of sponsorships in Telenor, Tel.: 900 55 402, e-
Morten Schønfeldt, Marketing Director at the Norwegian Olympics and Paralympic
Committee and Confederation of Sport (NIF), Tel.: 922 00 878, e-

Blindheim Sports club has earned 100.000 NOK:

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