Telenor: New Norwegian record in mobile phone recycling

Wednesday, 19. October 2011 07:02
Sports clubs throughout Norway have so far collected more than 60,000 old mobile
phones in a joint initiative with Telenor. The great results have secured more
than two million Norwegian Kroner in income for the teams.

"In a little more than four months, Norwegian sports clubs have collected nearly
double the number of mobile phones than was recycled in the whole of 2010. We
are very impressed with the efforts so far," says Torild Uribarri, Director of
Communication and Corporate Responsibility at Telenor Norway.

By the beginning of October, Telenor recorded 61,893 used phones delivered by
sports clubs throughout Norway. The total amount of mobile phones recycled in
Norway in 2010 was, in comparison, 35,000 according to estimates from the
Norwegian recycling company Elretur.

Ready for the final sprint

Norwegian sports clubs are now in the final active phase of the collection, and
there is a great deal of activity throughout Norway.

"It feels good to beat  the Norwegian record in recycling, but we think this is
just the beginning," says Børre Rognlien, President of the Norwegian Olympics
and Paralympic Committee and Confederation of Sport (NIF).

The sports clubs are collecting used mobile phones until the end of October.
500 sports clubs from all over Norway are involved in this national initiative.

 "A number of clubs have yet to send in the old phones they have collected, and
a number of people still have used mobile phones in their drawers at home. We
hope that everyone in Norway will look for old phones they no longer use and
help out the sports clubs on their final lap," says Rognlien.

Open to new participants in January
A number of clubs have wanted to join the recycling campaign. The first 500
spots were grabbed within three hours of registration being opened.

"So far, it looks as though this joint initiative is a key to increasing the
number of recycled mobile phones in Norway, and we are very keen to continue
this collaboration with the Norwegian Olympic and Paralympic Committee and
Confederation of Sports (NIF). Which is why we are open to new clubs joining the
effort in January," says Uribarri from Telenor.

IMAGE TEXT: Blindheim IL from Ålesund is currently leading in the mobile
recycling campaign. They have collected 3,140 used mobiles, thus earning NOK
109,900 so far. From left: Iver Osborg Myklebust, Martin Dahle, Amund Emil Muri
Frøysa, and Eivind Erstad Skovly. PHOTO: BLINDHEIM IL.


Kristine Meek, Corporate Responsibility Manager in Telenor, Tel.: 918 854 05, e-

Morten Schønfeldt, Marketing Director at the Norwegian Olympics and Paralympic
Committee and Confederation of Sport (NIF), Tel.: 922 00 878, e-mail:

IMAGE mobile recycling campaign Telenor:

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