EANS-News: More taste, energy and immune defence: AGRANA presents new product developments at Gulfood Manufacturing in Dubai CNE

Friday, 29. October 2021 10:52
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Research & Development/Marketing/New Products

Vienna - The Gulf Region and Asia are a key attraction for new food concepts and
a market open to innovations. In other words, the ideal place for the Austria-
based global food manufacturer AGRANA to present new product developments for
ice cream, yoghurts, bakery products, snacks, beverages and, new in the product
range, sport nutrition products at the Gulfood Manufacturing trade fair in Dubai
from 7 to 9 November.

The Gulfood Manufacturing event in Dubai is one of the most important
international trade fairs for the food processing sector, attracting specialists
from the Middle East, North and Central Africa as well as Asia. AGRANA will be
presenting a range of new products there which reflect the changing requirements
of downstream manufacturers and consumers.

"Our diverse product range on show at the Gulfood Manufacturing fair highlights
our strengths as a diverse player in the fruit, starch and sugar business
segments. From fruit and flavouring preparations to saccharification products as
well as premium and speciality starch products, we offer our customers in the
downstream processing industry modern solutions all from a single source,"
emphasises AGRANA CEO Markus Mühleisen.

An important trend which has shifted more into focus as a result of the pandemic
is greater awareness among consumers with regard to the positive effects of food
on their well-being and immune systems. Conscious indulgence is also on the rise
as consumers also treat themselves at home. For example, AGRANA has been
successful in combining both consumer trends and manufacturing a fully-fledged
solution in the form of new taste options for drinkable yoghurts. The global
market leader blends anti-inflammatory contents such as ginger and turmeric
which perfectly underscore the probiotic effect of yoghurt.
In line with new market demands, AGRANA also offers other innovative
preparations such as protein-rich Greek yoghurt pimped with natural orange,
lemon and mandarin favours. The reduced-sugar chocolate and hazelnut topping for
ice cream is new in AGRANA's product portfolio and has been specially developed
for the Middle East region. This sauce contains sugar alcohols which provide
sweetness while also reducing calories by a third.

Innovations for sport nutrition products: DuraBeet© and AGENACARB©

The positive effects of several AGRANA products on physical performance,
endurance and resistance to disease have been combined by its product developers
in a new blend for sports drinks: for example, crystalline betaine manufactured
entirely naturally from sugar beet which supports important metabolic functions
and also has a positive effect on osmoregulation at the cellular level. The
product DuraBeet© contains 99 percent betaine and is ideal for use in beverages,
(sport) snack bars and food supplements.
On the other hand, the blend for sports drink manufacturers relies on a highly
soluble carbohydrate from AGRANA's starch division by the name of AGENACARB©.
For the first time ever, AGRANA's product developers have come up with an
innovative process to successfully manufacture highly soluble and non-sweet
starches which provide sportswomen and sportsmen with energy over a longer
period of time. To add various flavour options, a wide range of natural
flavourings such as grapefruit, currants, pineapple and mango are available from
the portfolio of AUSTRIA Juice, a joint venture between AGRANA and Raiffeisen
Ware Austria.

In line with market demand for new taste experiences, at Gulfood Manufacturing
AUSTRIA Juice is also presenting its range of various juices and juice drinks
with their full-flavoured and unusual taste variations. The product range is
rounded off by energy drinks and milky drinks, demonstrating once again the
diverse options offered by AUSTRIA Juice.


AGRANA converts agricultural raw materials into high-quality foods and numerous
industrial intermediate products. Around 9,000 employees at 55 production sites
worldwide generate annual Group revenue of approximately EUR 2.5 billion.
Established in 1988, the company is the world's market leader in fruit
preparations and the leading producer of fruit juice concentrates in Europe. In
addition, its Starch segment is also a major manufacturer of custom starch
products (made from potato, corn and wheat) and of bioethanol. AGRANA is the
leading sugar producer in Central and Eastern Europe.

This press release is available at https://www.agrana.com/en/ [https://

Further inquiry note:
AGRANA Beteiligungs-AG

Hannes Haider
Investor Relations
Tel.: +43-1-211 37-12905

Markus Simak
Public Relations
Tel.: +43-1-211 37-12084
e-mail: markus.simak@agrana.com

end of announcement                         euro adhoc

issuer:       AGRANA Beteiligungs-AG
              F.-W.-Raiffeisen-Platz  1
              A-1020 Wien
phone:        +43-1-21137-0
FAX:          +43-1-21137-12926
mail:         info.ab@agrana.com
WWW:          www.agrana.com
ISIN:         AT000AGRANA3
indexes:      WBI
stockmarkets: Stuttgart, Wien, Berlin, Frankfurt
language:     English

EAX0006    2021-10-29/10:52

Related Links: AGRANA Beteiligungs AG
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