Thursday, 28. February 2008 06:55
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28 February 2008 - Geneva, Switzerland: Advanced Digital Broadcast
(, a leading supplier of digital TV systems and
software solutions for interactive television, announced today that
it has been selected to supply high definition, Advanced Video Coding
(AVC) ADB-3800W IPTV set-top boxes (STB) to Telekom Austria
(, the fixed network segment of Telekom Austria Group,
for their IPTV television services. In addition to 82 TV programmes
the IPTV television service includes Video-on-Demand comprising
movies, series and documentaries, an electronic programme guide and
information services, incorporating news, traffic information, and
radio channels.

ADB's ability to develop and integrate key software components ahead
of the competition has rapidly established the company as one of the
leaders in the supply of IPTV technology. The ADB-3800 platform has
already been successfully launched in volume on a number of
commercial IPTV networks and has gained two prestigious industry
awards - Cable and Satellite International's 'Product of the Year
Award 2006' and IPTV World Series' 'Best IPTV Customer Premise
Equipment Technology Award 2007'.

"Telekom Austria selected ADB as a result of its proven ability as a
trusted and experienced supplier of set-top boxes to the IPTV market.
We needed a partner who could offer a very efficient route to market
and ADB had the necessary experience in hardware and software
integration required to meet our launch expectations", commented
Helmut Leopold, Head of Platform and Technology Management at Telekom
Austria. "We anticipate that there will be an overwhelming response
for our IPTV service which is a very important part of our triple
play service offering targeted at residential customers".

The ADB-3800W is an advanced IPTV set-top box incorporating standard
definition (SD) and HDTV reception and H.264/MPEG-4 AVC. The unit
therefore enables operators to optimise their broadcast bandwidth,
while presenting consumers with the highest quality in sound and
vision. The product includes state-of-the-art hardware features such
as a single-chip microprocessor and HDMI(TM) interface and ADB's
unique operating software ensures enhanced system and product
performance including fast channel decoding and swift rendering of
on-screen graphics and applications. The unit is fully compatible
with TV centric, interactive applications such as web browsing.

"ADB is delighted to support Telekom Austria for the launch of a new
set-top box for their IPTV service", said Jim Lomax, Head of EMEA
Sales and Marketing at ADB. "We already gained unique knowledge and
experience by supplying state-of-the-art digital product solutions to
a number of major telecommunications operators. ADB is very well
placed to support new IPTV set-top box launches, such as Telekom
Austria, quickly and effectively".

Product shipments have already commenced.

For further media information please contact:

Mark Goodburn
Director of Marketing
Tel: +44 7989 961437

For investor relations information please contact:

ADB Holdings:
Tina Nyfors
VP, Corporate Development
Tel: +41 22 592 8433


About ADB

Advanced Digital Broadcast ( is a leader in the
design, development and supply of high-quality products to the
world-wide digital television market. The Company has deployed over
10 million set-top boxes, across high-volume markets, incorporating
the industry's pioneering middleware, conditional access and hardware

ADB has established itself as a trusted partner to television
operators supporting them to launch new services using
state-of-the-art technology. Through its unique end-to-end
understanding of set-top box software, ADB is able to design and
supply highly efficient and optimized hardware platforms ahead of the

Approximately 70% of ADB's workforce is dedicated to engineering;
developing products across all the digital television technology
platforms including cable, Internet Protocol (IP), satellite and

ADB is headquartered in Geneva, Switzerland with its main Research
and Development facility in Zielona Gora, Poland and Operations
division in Taipei, Taiwan. ADB has local representation in
Australia, Israel, Italy, Singapore, Spain, the Ukraine, the United
States and the United Kingdom.

ADB is a member of the ADB Group of companies; ADB Group
( is publicly listed on the Swiss Stock Exchange

ADB. Defining Digital.

About Telekom Austria Group

The Telekom Austria Group is Austria's leading provider of
telecommunications services. It was listed on the Vienna stock
exchange in November 2000. The Group has two main business areas: the
fixed net segment encompasses fixed line telephony, data, Internet,
security and multimedia services and the mobile communications
segment covers mobile communications. The Telekom Austria Group has
international operations in the Czech Republic, Croatia, Slovenia,
Bulgaria, Liechtenstein, Serbia, Macedonia and recently entered the
Belarusian market.


Daniela Winnicki-Eisenhuth, International PR, Telekom Austria Group,
tel: +43 664 331 2741, email:

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ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

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