Central Europeans get mobile broadband boost

Monday, 30. November 2009 10:00
* Telekom Austria Group gears up for the next generation of
mobile services
* 18,5 million users in eight countries to get higher speed
and improved services
* Microwave solution increases capacity and reduces costs

Mobile phone subscribers are doing an increasing amount with their
handsets, and Telekom Austria Group is expecting a significant
increase in capacity demands; data traffic in Austria alone has
increased fivefold over the past two years. To meet these demands,
all Telekom Austria Group companies in eight European countries are,
besides other innovative technologies, upgrading their mobile
networks with Ericsson's (NASDAQ:ERIC) latest, microwave solution,
which enables increased capacity while reducing costs for mobile
operators.

Johann Pichler, Group CTO of mobilkom austria group, says: "To
guarantee that our customers can enjoy the benefits of mobile
broadband and take advantage of new possibilities in the future, the
work to smoothly upgrade our networks needs to begin today.
Ericsson's highly cost-effective solution helps us meet our objective
of having a complete mobile broadband offering. "

Roland Nordgren, Head of Ericsson Central Europe and President of
Ericsson Austria, says: "Demand is increasing fast in Central Europe,
and now 18.5 million user in eight countries will get higher speed
and improved services. In addition, we are also reducing costs for
our operator customers with our sustainable, cost-effective
solutions."

The Telekom Austria Group will upgrade its networks in Austria,
Belarus, Bulgaria, Croatia, Macedonia, Liechtenstein, Serbia and
Slovenia, according to market needs. Rollout has already started,
which includes an IP-based microwave transmission network, a
management system and related integration and support services.

Ericsson and Telekom Austria Group have been working together for
more than 10 years, achieving several breakthroughs in commercial
launches of mobile broadband technologies in Europe.


Notes to editors:
Picture of Roland Nordgren:
www.ericsson.com/de/presse/bildarchiv/personen/index.shtml
Ericsson's multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of technology and services
to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile
technologies, and provides support for networks with over 1 billion
subscribers and has a leading position in managed services. The
company's portfolio comprises of mobile and fixed network
infrastructure, telecom services, software, broadband and multimedia
solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with
feature-rich personal mobile devices.

Ericsson is advancing its vision of "to be the prime driver in an
all-communicating world" through innovation, technology, and
sustainable business solutions. Working in 175 countries, more than
75,000 employees generated revenue of SEK 209 billion (USD 32.2
billion) in 2008. Founded in 1876 with the headquarters in Stockholm,
Sweden, Ericsson is listed on NASDAQ OMX Stockholm and NASDAQ New
York.

www.ericsson.com
www.twitter.com/ericssonpress


FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com




About Ericsson microwave transmission
Ericsson is the undisputed market leader in microwave transmission
and has delivered more than 1.9 million microwave radios all around
the world. The portfolio consists of the well-established MINI-LINK
family strengthened by the Marconi LH trunk radio. All products are
managed by a common management system, ServiceOn.

The microwave offering enables deployment and evolution of mobile,
fixed and converged networks in a step-by-step way, supports any
legacy and results in lowest cost of ownership. The flexible
hardware, outstanding production capacity and ability to offer
complete turn-key site solutions provides operators with quick and
efficient roll-out of networks.


This announcement was originally distributed by Hugin. The issuer is
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