Amazon tests TikTok-like app - report

Wednesday, 17. August 2022 18:54, Inc. has come up with a TikTok-like app that shows photos and short videos to buyers to share with other users, like, and purchase, The Wall Street Journal reported on Wednesday, citing information received from Watchful Technologies Ltd. The app is currently tested by Amazon employees under the name "Inspire."

Amazon is "constantly testing new features to help make customers’ lives a little easier," stated a spokeswoman. Amazon is the latest of big tech companies that are trying the TikTok format of short videos and plentiful content, following Meta Platforms Inc, and Alphabet Inc.

The company's shares fell 2.43% at 12:54 pm ET.

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