Swiss Life Selects Day for European-wide Internet Initiative

Thursday, 15. April 2004 07:00

Basel, Switzerland - April 15, 2004 - Day, a leading provider of
global content management software, today announced that Swiss Life,
a leading provider of life insurance and long-term savings and
protection, has chosen Day's software Communiqué for an European-wide
Internet initiative.

In the initial phase, new corporate websites,, and, were developed by Day partner
Pixelpark (Switzerland) together with Liquid Light Digital, Brighton,
and ACconcept, Zurich. The goal of Swiss Life's new overall online
presence is to combine international uniformity in brand presence
with a high level of flexibility and cost efficiency by creating a
uniform content management platform whereby the content is provided
centrally and can be selected and reused by all regional

Swiss Life chose Day's software, because the technology offers
openness, scalability, comprehensive out-of-the-box functionalities
and flexible connectivity options ensuring interoperability with
existing IT systems and scalability for future challenges. Another
important requirement during the selection process of the content
management vendor was ensuring that the corporate design is
stringently maintained. Day's solution includes unique brand
protection features and supports all language and character sets.

Richard Gledhill, Manager of the Online Center at Swiss Life: "Day's
software Communiqué can be implemented smoothly in the most varied
technical environments. Communiqué is very flexible, which creates
synergies enabling us to expand our Internet presence and Intranet
easily at any time. The Day system includes comprehensive
globalization functionalities, which support the roll-out of further
country sites in an outstanding way. And every employee can learn how
to use the Communiqué environment. All these factors ensure a very
high level of efficiency."

About Swiss Life (

Swiss Life is a leading provider of life insurance and long-term
savings and protection. Swiss Life offers individuals and companies
comprehensive advice and a broad range of products via agents,
brokers and banks in its domestic market, Switzerland, where it is
market leader, and selected European markets. Multinational companies
are serviced with tailor-made solutions by a network of partners in
over 40 countries. Swiss Life Holding, registered in Zurich, was
founded in 1857 as the Swiss Life Insurance and Pension Company.
Shares of Swiss Life Holding are listed on the SWX Swiss Exchange
(SLHN). The enterprise employs around 10,000 people worldwide.

About Pixelpark (

Pixelpark AG is a management and technology service provider for
digitally supported business processes. It plans, implements and runs
solutions for digital information, communication and marketing and
thus provides for enhanced efficiency for its customers. The core
competencies of Pixelpark, which up to now had been in the agency
business, are supplemented by enhanced know-how when it comes to
process consulting and IT infrastructure services. The three business
segments Agency, Information Technology and Consulting act across the
lines of the various industries and are established under the
umbrella organization Pixelpark-Holding. Pixelpark AG employs 200

About Day (

Day is a leading provider of integrated content, portal and digital
asset management software. Day's technology Communiqué offers a
comprehensive, rapidly deployable framework to unify and manage all
digital business data, systems, applications and processes through
the web. Communiqué's content-centric architecture, and its
innovative ContentBus, turns the entire business into a virtual
repository, bringing together content from any system, regardless of
location, language or platform.

Day is an international company, founded in 1993, and listed on the
Swiss Stock Exchange New Market (SWX: DAYN) since April 2000. Day's
customers are some of the largest global corporations and include
Audi, DaimlerChrysler, Deutsche Post World Net, General Electric,
Intercontinental Hotels Group, McDonald's, UBS and Volkswagen.

The press release can be downloaded from the following link:
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For further information

Daniel Heck
Day Software AG
Barfuesserplatz 6
4001 Basel, Switzerland
T +41 61 226 55 85
T +49 160 71 55 923 (mobile)

Swiss Life Media Relations Hotline
T +41 43 284 77 77
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