Alma Media's Mascus expands its business in Italy and Spain

Wednesday, 12. May 2010 10:01
Alma Media Corporation  Press Release  May 12, 2010 at 11.00

ALMA MEDIA'S MASCUS EXPANDS ITS BUSINESS IN ITALY AND SPAIN

Mascus, the electronic marketplace for used heavy machinery and transportation
vehicles, has signed two more license agreements with partners in Italy and
Spain. Mascus is part of Finnish media company Alma Media. The new partners are
RCS MediaGroup in Italy and Vocento in Spain.

RCS MediaGroup is an international multimedia publishing house operating in
daily newspapers, magazines and books, radio broadcasting, new media and digital
and satellite TV. The company holds a leadership position in the area of daily
newspapers with brands like Corriere della Sera and La Gazzetta dello Sport. In
the classified ad sector RCS Digital is present with successful products like
TrovoLavoro.it (recruitment), TrovoCasa.it (real estate) and Automobili.com
(cars).

Vocento is a leading multimedia group operating in all areas of information and
entertainment, such as newspapers, supplements, magazines, television, radio,
audiovisual production, movie distribution, and Internet. Mascus Spain will be
organized together with Vocento's car portal, Autocasion.

- Italy and Spain are among top five countries regarding the size of the markets
in Europe in the business areas of construction, agriculture, ground scare,
transportation and material handling. Therefore, this establishment is important
for Mascus in South Europe, and Europe as a whole, says Fredrik Larsson,
Managing Director of Mascus.

Currently, Mascus has customers from 35 countries and over 1.200.000 unique
visitors monthly. The company has fast expanded its operations in Europe, North
America, Oceania and South Africa and has partners altogether in 32 countries
worldwide.

- Mascus' concept proves to be applicable in any country around the globe and we
are glad to be able to expand our international presence in partnership with
such respectable names in the media world. By partnering with major media houses
such as RCS in Italy and Vocento in Spain, Mascus now extends all across Europe
and the globe in several key languages, Fredrik Larsson adds.


Further information:
Fredrik Larsson, Managing Director, Mascus, tel. +358 50 314 2511,
fredrik.larsson@mascus.com

Mascus is a leading marketplace for used equipment and transportation vehicles.
The company develops and produces internet services and tools to make the used
equipment market more efficient. Mascus has over 2,500 equipment manufacturers
and dealers as its advertising customers and over 100.000 used machines for
sale. The online market place is available in 35 languages.

Alma Media in brief

Alma Media is a profitable and internationally expanding company with a focus on
the future of newspapers and online services. Its best known products are the
Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.

Alma Media's net sales in 2009 totaled MEUR 307.8 with an operating margin of
13.5 per cent. The company's share (ALN1V) is listed in the NASDAQ OMX Helsinki
Exchange. Read more at www.almamedia.fi.


www.rcsmediagroup.it, www.vocento.com, www.autocasion.com.


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