The 9th edition of the report, The European Market for Bathroom Furniture, Furnishings and Wellness, offers an accurate comprehensive picture of the bathroom furniture and furnishings industry in Europe, providing data and trends (both in value and in volume) on bathroom furniture and furnishings consumption, at European level as a whole and for each country considered, for the total sector and by product.
Main macroeconomic variables necessary to analyse the performance of the sector for the last 6 years and forecasts up to 2020, analysis of the competitive system, financial analysis on a sample of 70 selected European companies which have bathroom furniture as main business area, are also provided.
The analysis of the distribution system in the bathroom furniture and furnishing sector in Europe consider: Bathroom specialist retailers, Wholesalers of bath products with showroom, Plumbers and installers, Furniture stores/chains and department stores, DIY, Contract, E-commerce, offering estimates of the value of each distribution channel by product type in the major European countries. Standard retail prices by product and by price range are also given for a sample of companies.
This report takes into consideration ten bathroom macro-sectors and their main products: bathroom furniture; bathroom furnishings and accessories (including soap dish, towel rails, toilet brushes, tumbler holders, toilet paper holder, shower curtains, etc.); WC seats; shower screens and enclosures; whirlpool bathtubs; multifunctional shower booths (including equipped hydromassage columns and mini spa); bathroom and kitchen faucets; acrylic sinks and bathtubs; shower trays; ceramic sanitary ware (sinks, bidets, urinals, bathtubs).
The countries covered were divided into five areas according their geographical proximity and similarity in market characteristics.
These areas are:
Northern Europe: Denmark, Finland, Norway and Sweden;
Western Europe: Belgium, France, Ireland, the Netherlands and the United Kingdom;
Central Europe: Germany, Austria and Switzerland;
Southern Europe: Greece, Italy, Portugal and Spain;
Central Eastern Europe: Poland, Other CEE countries.
Detailed tables show sales data and market shares of the top European bathroom furniture and furnishings companies for each bathroom macro-sector and in each European country considered, together with short company profiles.
A focus on European bathroom furniture and furnishings sales outside Europe for selected European companies is also provided by geographical area of destination (Russia, Americas, Asia and Pacific, Middle East and Africa).
The report also includes a listing of 50 architectural companies valuable for the Project market, and the 100 Local (city) markets to watch.
An address list of around 280 European bathroom furniture and furnishings companies is included.
Key Topics Covered
METHODOLOGY Table 0.1 Exchange rates between national currencies and EUR, 2013-2018. Yearly average
1. BASIC DATA
1.1 European market for bathroom sector: main figures 1.2 European market for bathroom sector: figures by product Table 1.1 Europe. Bathroom furniture, furnishings and wellness. Estimated sales in Europe by product, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Figure 1.1 Europe. Bathroom furniture, furnishings and wellness. Estimated sales in Europe by product, 2018. % share in value Table 1.2 Europe. Bathroom furniture. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.3 Europe. Bathroom furnishings/accessories. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.4 Europe. WC seats. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.5 Europe. Shower screens. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.6 Europe. Whirlpool bathtubs. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.7 Europe. Multifunctional shower booths. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.8 Europe. Taps, faucets,. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.9 Europe. Acrylic sinks and bathtubs. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.10 Europe. Shower trays. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Table 1.11 Europe. Ceramic sanitary ware. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 1.3 European market for bathroom sector: figures by country Table 1.12 Europe. Bathroom furniture, furnishings and wellness. Estimated sales by European country, 2018. Thousand units, Million EUR, average retail price and % change in value 2018/2017 Figure 1.2 Europe. Bathroom furniture, furnishings and wellness. Estimated sales by European country, 2018. % share in value 12 Table 1.13 Europe. Bathroom furniture, furnishings and wellness. Estimated sales by European country by product, 2018. Thousand units Table 1.14 Europe. Bathroom furniture, furnishings and wellness. Estimated sales by European country by product, 2018. Million EUR 1.4 Prices and quantities Table 1.15 Standard retail prices for bathroom furniture items in Europe for a sample of companies, 2018. Eur Table 1.16 Standard retail prices for mirrors items in Europe for a sample of companies, 2018. Eur Table 1.17 Standard retail prices for bathroom furnishings/accessories items in Europe for a sample of companies, 2018. Eur Table 1.18 Standard retail prices for wc seats items in Europe for a sample of companies, 2018. Eur Table 1.19 Standard retail prices for shower screens items in Europe for a sample of companies, 2018. Eur Table 1.20 Standard retail prices for shower trays items in Europe for a sample of companies, 2018. Eur Table 1.21 Standard retail prices for shower arms items in Europe for a sample of companies, 2018. Eur Table 1.22 Standard retail prices for whirlpools bathtubs items in Europe for a sample of companies, 2018. Eur Table 1.23 Standard retail prices for bathroom faucets items in Europe for a sample of companies, 2018. Eur Table 1.24 Standard retail prices for acrylic bathtubs items in Europe for a sample of companies, 2018. Eur Table 1.25 Standard retail prices for ceramic sanitary ware items in Europe for a sample of companies, 2018. Eur
2. ACTIVITY TREND 2013-2018 AND FORECAST
2.1 The bathroom furniture, furnishings and wellness sector Figure 2.1 Europe. Bathroom furniture, furnishings and wellness. Market trend 2013, 2016 and 2018. EUR million Figure 2.2 Europe. Bathroom furniture, furnishings and wellness. Estimated performance by segment. Dimension, market share and average growth 2018/2013. EUR million and percentages Figure 2.3 Europe. Bathroom furniture, furnishings and wellness. Estimated performance in the top six markets. Dimension, market share and average growth 2018/2013. EUR million and percentages
2.2 Northern Europe Denmark Finland Norway Sweden Table 2.1 Denmark. Selected country indicators, 2013-2018 Table 2.2 Denmark. Selected country indicators. Forecasts, 2019-2020 Table 2.3 Finland. Selected country indicators, 2013-2018 Table 2.4 Finland. Selected country indicators. Forecasts, 2019-2020 Table 2.5 Norway. Selected country indicators, 2013-2018 Table 2.6 Norway. Selected country indicators. Forecasts, 2019-2020 Table 2.7 Sweden. Selected country indicators, 2013-2018 Table 2.8 Sweden. Selected country indicators. Forecasts, 2019-2020
2.3 Western Europe Belgium France Netherlands Ireland United Kingdom Table 2.9 Belgium. Selected country indicators, 2013-2018 Table 2.10 Belgium. Selected country indicators. Forecasts, 2019-2020 Table 2.11 France. Selected country indicators, 2013-2018 Table 2.12 France. Selected country indicators. Forecasts, 2019-2020 Table 2.13 Netherlands. Selected country indicators, 2013-2018 Table 2.14 Netherlands. Selected country indicators. Forecasts, 2019-2020 Table 2.15 Ireland. Selected country indicators, 2013-2018 Table 2.16 Ireland. Selected country indicators. Forecasts, 2019-2020 Table 2.17 United Kingdom. Selected country indicators, 2013-2018 Table 2.18 United Kingdom. Selected country indicators. Forecasts, 2019-2020
2.4 Central Europe Austria Germany Switzerland Table 2.19 Austria. Selected country indicators, 2013-2018 Table 2.20 Austria. Selected country indicators. Forecasts, 2019-2020 Table 2.21 Germany. Selected country indicators, 2013-2018 Table 2.22 Germany. Selected country indicators. Forecasts, 2019-2020 Table 2.23 Switzerland. Selected country indicators, 2013-2018 Table 2.24 Switzerland. Selected country indicators. Forecasts, 2019-2020
2.5 Southern Europe Greece Italy Portugal Spain Table 2.25 Greece. Selected country indicators, 2013-2018 Table 2.26 Greece. Selected country indicators. Forecasts, 2019-2020 Table 2.27 Italy. Selected country indicators, 2013-2018 Table 2.28 Italy. Selected country indicators. Forecasts, 2019-2020 Table 2.29 Portugal. Selected country indicators, 2013-2018 Table 2.30 Portugal. Selected country indicators. Forecasts, 2019-2020 Table 2.31 Spain. Selected country indicators, 2013-2018 Table 2.32 Spain. Selected country indicators. Forecasts, 2019-2020
2.6 Poland Table 2.33 Poland. Selected country indicators, 2013-2018 Table 2.34 Poland. Selected country indicators. Forecasts, 2019-2020
3. COMPANY MARKET SHARES BY PRODUCT
3.1 Total bathroom sales in Europe Table 3.1 Total bathroom sector*. Estimated sales in Europe and market shares of 50 among the leading companies, 2018 3.2 Bathroom sales in Europe by product 3.2.1 Bathroom furniture Table 3.2 Bathroom furniture. Estimated sales in Europe and market shares of 50 among the leading companies, 2018 3.2.2 Bathroom furnishings/accessories Table 3.3 Bathroom furnishings/accessories. Estimated sales in Europe and market shares of 50 among the leading companies, 2018 3.2.3 WC seats Table 3.4 Wc seats. Estimated sales in Europe and market shares of 20 among the leading companies, 2018 3.2.4 Shower screens Table 3.5 Shower screens. Estimated sales in Europe and market shares of 50 among the leading companies, 2018 3.2.5 Whirlpool bathtubs and multifunctional shower booths Table 3.6 Whirlpool bathtubs and Multifunctional shower booths. Estimated sales in Europe and market shares of 25 among the leading companies, 2018 3.2.6 Bathroom and kitchen faucets Table 3.7 Bathroom and Kitchen faucets. Estimated sales in Europe and market shares of 50 among the leading companies, 2018 71 3.2.7 Acrylic sinks and bathtubs Table 3.8 Acrylic sinks and bathtubs. Estimated sales in Europe and market shares of 50 among the leading companies, 2018 3.2.8 Shower trays Table 3.9 Shower trays. Estimated sales in Europe and market shares of 14 among the leading companies, 2018 3.2.9 Ceramic sanitary ware Table 3.10 Hydrosanitars. Estimated sales in Europe and market shares of 30 among the leading companies, 2018
4. COMPANY MARKET SHARES BY COUNTRY
4.1 Northern Europe Denmark Table 4.1 Total Bathroom Sector. Estimated sales in Denmark and market shares of 30 among the leading companies, 2018 Finland Table 4.2 Total Bathroom Sector. Estimated sales in Finland and market shares of 30 among the leading companies, 2018 Norway Table 4.3 Total Bathroom Sector. Estimated sales in Norway and market shares of 30 among the leading companies, 2018 Sweden Table 4.4 Total Bathroom Sector. Estimated sales in Sweden and market shares of 30 among the leading companies, 2018
4.2 Western Europe Belgium Table 4.5 Total bathroom sector. Estimated sales in Belgium and market shares of 50 among the leading companies, 2018 France Table 4.6 Total bathroom sector. Estimated sales in France and market shares of 50 among the leading companies, 2018 The Netherlands Table 4.7 Total bathroom sector. Estimated sales in the Netherlands and market shares of 50 among the leading companies, 2018 90 The United Kingdom and Ireland Table 4.8 Total bathroom sector. Estimated sales in the United Kingdom and Ireland and market shares of 50 among the leading companies, 2018
4.3 Central Europe (DACH) Austria Table 4.9 Total bathroom sector. Estimated sales in Austria and market shares of 50 among the leading companies, 2018 Germany Table 4.10 Total bathroom sector. Estimated sales in Germany and market shares of 50 among the leading companies, 2018 Switzerland Table 4.11 Total bathroom sector. Estimated sales in Switzerland and market shares of 50 among the leading companies, 2018 100
4.4 Southern Europe Greece Table 4.12 Total bathroom sector. Estimated sales in Greece and market shares of 10 among the leading companies, 2018 Italy Table 4.13 Total bathroom sector. Estimated sales in Italy and market shares of 50 among the leading companies, 2018 Spain and Portugal Table 4.14 Total bathroom sector. Estimated sales in Spain and market shares of 50 among the leading companies, 2018 Table 4.15 Total bathroom sector. Estimated sales in Portugal and market shares of 15 among the leading companies, 2018
4.5 Central-Eastern Europe Poland Table 4.16 Total bathroom sector. Estimated sales in Poland and market shares of 25 among the leading companies, 2018 Other Central-Eastern European countries Table 4.17 Total bathroom sector. Estimated sales in other CEE Countries and market shares of 30 among the leading companies, 2018
4.6 Sales outside Europe Sales in Russia Table 4.18 Total bathroom sector. Estimated sales in Russia for selected European companies, 2018 Sales in Americas Table 4.19 Total bathroom sector. Estimated sales in Americas for selected European companies, 2018 Sales in Asia and Pacific Table 4.20 Total bathroom sector. Estimated sales in Asia and Pacific for selected European companies, 2018 Sales in Turkey, Middle East, Africa Table 4.21 Total bathroom sector. Estimated sales in Turkey, Middle East and Africa for selected European companies, 2018
5. DISTRIBUTION
5.1 Distribution channels Figure 5.1 Europe. Bathroom furniture, furnishings and wellness. Distribution channels, 2018. Percentage shares Table 5.1 Europe. Bathroom furniture, furnishings and wellness. Estimated distribution by product and country, 2018. Percentage share Table 5.2 Europe. Bathroom furniture, furnishings and wellness. Estimated distribution by product and country, 2018. EUR Million 119 Table 5.3 Europe. Total bathroom sector. Distribution channels in a sample of companies Northern Europe Western Europe Central Europe Southern Europe
6. FINANCIAL ANALYSIS
Table 6.1 Selected analyzed financial indicators 6.1 Turnover, employees and added value in a sample of 70 companies Table 6.1 Number of employees and turnover per employee (EUR) in a sample of bathroom manufacturers, 2016-2018 Table 6.2 Added value in a sample of bathroom manufacturers, 2016-2018. Thousand Eur and percentage on turnover
6.2 EBITDA and EBIT margin in a sample of 70 companies Table 6.3 EBITDA margin (%) in a sample of bathroom manufacturers, 2016-2018 Table 6.4 EBIT margin (%) in a sample of bathroom manufacturers, 2016-2018
6.3 ROE and ROA in a sample of 70 companies Table 6.5 ROE using P/L before tax (%) in a sample of bathroom manufacturers, 2016-2018 Table 6.6 ROA using P/L before tax (%) in a sample of bathroom manufacturers, 2016-2018
7. DRIVERS OF DEMAND
7.1 A selection of contacts for the Contract market: architectural offices Top players (more than 50 employees) Mid-sized players (50-30 employees) Small players (under 30 employees) 7.2 Demand localization and Cities Table 7.1 European Union*. Demographic trend by geographical area. Population, 2012-2020. Percentage growth rate. Cities in alphabetical order Table 7.2 European Union*. Economic welfare by geographical area. GDP pc, 2012-2020. Percentage growth rates. Cities in alphabetical order Table 7.3 European Union*. Furniture demand by geographical area, 2012-2020. Current US$ million and percentage growth rates. Cities in alphabetical order
APPENDIX: DIRECTORY OF EUROPEAN BATHROOM FURNITURE AND FURNISHINGS COMPANIES
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