Amazon, BMW partner on Alexa-based assistant

Wednesday, 28. September 2022 18:42 Inc. announced on Wednesday a new stage in its partnership with BMW which will include an Alexa-based voice assistant integrated into BMW's next-generation infotainment car systems.

The new assistant will be built using Alexa Custom Assistant technology, "a comprehensive solution that makes it easy for BMW and other brands and device makers to create their own custom intelligent assistant tailored to their brand personality and customer needs."

During its launch event, Amazon also unveiled a new Fire TV cube that will cost $139.99, a Fire TV Omni QLED Series that will go for $799.99, new features for its Astro robot and a series of new security cameras.

Related Links: BMW Inc.
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